Create a flawless flatlay!
If you are anything like us here at
Yustyle and addicted to flipping through instagram fashion feeds you will be
very familiar with the ‘flatlay’ and its rise amongst fashion styling, photography
and social media.
It is a fabulous and fun way to be
creative with styling and show off your new products and outfits without having
to take an awkward selfie or for those who prefer to be behind the lens.
Here’s how to get more ‘likes’ from
your flatlay:
1. Brand recognition
It’s all about the hashtag # when it
comes to brands. If you are featuring certain brands, especially popular or
iconic ones, it is a good idea to create a hashtag as other users who search
for that brand will come across your images and hence, more likes! Also, a
crisp, white background will add to a more professional looking image.
2. Theme
Pick a theme or colour scheme and stick
to it! Whether it’s bohemian-luxe, cream and gold, French vogue or monochrome
it is crucial to create an aesthetic image that tells a story. Your image needs
to capture the viewer’s attention immediately or it will quickly disappear into
the blur of the scrolling screen.
3. Layout
Layout is super important as it creates
a journey for the eyes. Some people like to look at very ordered, Tetris-like
images, while others prefer a more scattered and less structured image.
Whatever your style, you need to create an image that flows. Always try to keep
your flatlay products in a square and shoot in natural light – less editing and
instant upload ability!
4. Personality
As much as we love looking at clothes,
what we like more is looking at cool, creative people and how they style them.
Social media is all about people watching people; people want to see you and
what you’re all about. You will gain followers because of YOUR individual
flavour and personality, not by copying others. Be real and be yourself!
Image links:
http://shinebythree.com/2013/05/wardrobe-tetris/
http://www.pinterest.com/pin/406309197604001062/
http://simplispiritu.blogspot.com.au/2013/10/steph-kramer-on-how-to-make-fantastic.html
http://clairemueller.com/post/80224337386/flatlay-by-claire-mueller
